USCAA

SUMMARY Under general direction, solicit new and maintain existing sports business, promote Sacramento as the premier sports destination, and contribute to the team goal of increasing Sacramento’s share of the sports tourism market. This includes, but is not limited to, prospecting and qualifying potential opportunities, building leads, communicating with hotels and other stakeholders, and developing winning proposals. Meet the established sales goals while operating within the overall business objectives of the organization, priorities, resource allocation and funding conditions.  Requires independent judgment in the course of carrying out overall responsibilities. OBJECTIVES Generate room nights for the destination and achie