Assistant Athletic Director - Brand Engagement & Digital Strategy
Division/College: Intercollegiate Athletics
Employee Category: Exempt
Pay Range: Commensurate with experience
Full/Part Time: Full Time
Position Summary: The Assistant Athletic Director - Brand Engagement & Digital Strategy will assume responsibility of leading the integrated marketing and communications efforts of Vandal Athletics at the University of Idaho. The position will oversee the marketing, strategic communications, and content creation units in developing comprehensive strategies for maximizing brand engagement among fans and external constituents, revenue generation, and recruiting. This position will provide oversight for all strategic communications, including public & media relations, with a specific focus on developing and growing the Vandal Athletics brand via digital & social media. They will also be responsible for leading the development of comprehensive marketing campaigns and promotional efforts, concentrating on increasing attendance at athletic events, revenue generation (ticket sales, corporate sponsorship activation, merchandise sales, etc.), and increasing the overall brand footprint of Vandal Athletics. The Assistant Athletic Director - Brand Engagement & Digital Strategy will report to the Senior Associate Athletic Director for External Operations. They will work closely with the University of Idaho Ticket Office, the University Alumni Office, as well as University Communications and Marketing. This position will work in collaboration with the department's multimedia rights holder (Learfield/IMG College) to identify and allocate advertising and media opportunities in the most effective and efficient manner. The Assistant Athletic Director - Brand Engagement & Digital Strategy will supervise the marketing & communications staff, assigning them to specific sports for sports information & media relations, in-game promotions, and marketing material distribution as well as efforts to get Vandal Athletics information into the community and across campus.
Bachelor’s degree in marketing, communications, public relations, business or other related field.
Three (3) years marketing, public relations, and/or external operations experience.
Experience with developing marketing plans and budgets, as well as placing advertising inventory.
Experience developing & implementing digital communications strategy.
Experience using computer programs and applications for word processing, email, data organization and analysis, graphic design and photo-editing.
Experience taking marketing and communications plans from concept to successful implementation.
Experience in collegiate athletics.
Experience leading a marketing, communications, and/or revenue generation staff
Excellent organizational and communication skills.
Ability to prioritize and handle many tasks at once
Demonstrated ability in coordinating special events.
Experience producing run of show at large events.
Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with both internal and external clients at all levels of the organization.
Ability to work well in a team environment and to have leadership skills.
Physical Requirements & Working Conditions:
Posting Number: SP002913P
Posting Date: 07/09/2021
Closing Date: 7/23/2021
Open Until Filled: No
Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.