Collaborate with athletics marketing, strategic communications, ticket sales, ticket operations and Tiger Scholarship Fund to advertise ticket packages, online form/deposit campaigns and other marketing/sales initiatives.
Develop, build, test and optimize highly-segmented email campaigns.
Pull, distribute and analyze weekly reports including email open rates, online sales reports and overall database growth.
Develop and manage lead generation initiatives, including email clicks and opens, to support marketing and sales campaigns.
Execute and analyze marketing and sales automation processes using various software programs such as Salesforce, Ticketmaster/Archtics and Microsoft Excel.
Coordinate the placement of digital advertising campaigns and the fulfillment of advertising campaigns using traditional media platforms such as TV, radio, billboard and print outlets.
Update select marketing and ticket sales related content on mutigers.com.
Support the production of graphics and other content needed to conduct advertising campaigns and to drive fan excitement for Mizzou Athletics.
Distribute post-game and post-season surveys to collect fan feedback and disseminate survey results internally.
Assist in prospecting of potential customers to support ticket sales efforts.
Other duties as required.
Please note that Associate Director is the working title for the position posted as Strategist - Marketing and Advertising.
An Associates degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be obtained.
PREFERRED: Bachelors degree and 3 years of experience.
Employer will assist with relocation costs.
Internal Number: Job ID# 36700
About University Of Missouri
The University of Missouri - Columbia is located midway between Kansas City and St. Louis and has a current enrollment of approximately 32,000 students. The city of Columbia ( pop. 125,000) is known as an ideal college town, combining small-town comforts, community spirit and low cost of living with big-city culture, activities and resources. Home to nationally renowned public schools and other colleges and educational centers, Columbia is known for its vibrant and eclectic restaurants and entertainment venues and hosts more than a dozen annual cultural festivals. The Department of Intercollegiate Athletics is home to 20 sports and employs approximately 240 full-time and 450 part-time individuals. The University of Missouri seeks a diverse work force and is an equal access, equal opportunity, affirmative action, pro disabled and veteran employer that is fully committed to achieving a diverse faculty and staff. T