The University Athletic Association at the University of Florida is searching for a Digital Strategy and Analytics Manager who will assist departments within the UAA to create, schedule, and deploy digital marketing campaigns with an emphasis on email marketing, digital advertising, SMS marketing, mobile app notifications and lead generation. This position will serve as a key member of the Strategy and Analytics team to achieve goals related to current revenue streams, assisting with the creation of new revenue opportunities and enhancing fan experience via personalization and customization. This posting will be open until a qualified candidate is chosen.
Two years’ experience with email marketing, digital strategy, database marketing and/or analytics
Self-starter with the ability to work both independently and as part of a collaborative team
Strong communications skills, both verbal and written, including extensive copy writing experience
Understanding of digital advertising platforms and experience placing, tracking, and evaluating ads
Excellent problem-solving skills as well as strong organization, administrative and analytical skills
Ability to prioritize multiple projects and responsibilities simultaneously
Ability to engage effectively with others of diverse cultures or backgrounds
Ability to work a non-standard work week which will include evenings, weekends, and holidays
Ability to make objective decisions based on quantitative data
Experience with ticketing systems, CRM systems, and marketing automation platforms
Proficiency in Adobe Photoshop, Google Analytics, SQL, and HTML
Employer will assist with relocation costs.
About University Athletic Association, Inc.
The University Athletic Association, Inc. is the athletic department for the University of Florida. We are searching for talented candidates to assist us in the pursuit of our goal of being one of the finest intercollegiate athletic programs in the nation. Join UF's 150-year plus tradition of academic excellence, leading-edge research, medical care, flourishing arts, and world-class athletics. As part of The Gator Nation, you will enjoy outstanding benefits and play an integral role in contributing to the atmosphere, diverse culture, and traditions that make the University Athletic Association a great place to work.