Reporting to the Assistant AD for Recruiting Strategy and Administrative Engagement, the Director of Content manages and collaborates with recruiting and marketing individuals and supervises the day-to-day operations of all video elements for Oklahoma Football. This includes marketing content initiatives, both internal and external, across multiple formats to inspire the nation’s best and brightest to attend OU while driving sales, engagement, fan, recruitment, and retention. This position is also accountable for the direction, administration, and coordination of a production team responsible for a variety of recruiting and student-athlete related content. The incumbent exercises independent, professional judgment beyond proscribed routine policies and procedures to carry out the athletic department and football program’s mission statement to recruit and retain student-athletes for the University of Oklahoma. The independent decisions made by the incumbent commit the program to a specific course of action and carry fiduciary responsibility and accountability for the management of the video team and budget. This position is part of a recruiting team that determines the success of both the football program's on-field success and the student-athlete’s success as an individual. This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program, including adherence to all department policies and procedures, as well as the rules and regulations of the University, the Big XII Conference, and the NCAA. Candidates who promote and enhance diversity are strongly desired.
Interested applicants must have a strong understanding of the Oklahoma Football brand, and an ability to inspire others to build on the storied tradition of creative excellence at OU. The OU Football Department will lean on you to manage the creative team & project management calendar, make key asset decisions, budget, and assist in financial management of projects. In addition, candidates must be:
Able to manage, lead, collaborate and work together as part of a team with other creatives
Motivated, self-starters, able to work effectively and efficiently with project deadlines
Cultured in video production, strategy, and data analytics
Responsible for holding self and others accountable to all project deadlines
Able to tell compelling stories through video on all platforms
Familiar with all creative and digital media trends
Excited to thrive in a fast-paced environment, while maintaining high standards for all work performed
An expert in content and channel optimization, brand consistency, localization, and analytics
Lead team of content editors charged with producing and deploying content tied to audience development and engagement goals
Manage budget for creative team and subcontracted employees
Oversee creation of all content internally or externally to reflect OU Football brand position and assist with athletics department strategic plan Produce forward thinking content to introduce and grow the current OU target audience outside of our general reach
Conduct studies and interpret analytics of current social platforms and implement initiatives and increase positive online results
Direct production team with development of larger initiatives for recruiting and market rollout
Educate football staff on best and most effective social practices
Contribute to the creation of the content strategy, and then oversee the implementation of that strategy by utilizing motivation tactics and team deadlines
Required Education: Bachelor Degree or an equivalent combination of education/job related experience, AND:
18-36 months of industry experience in video and content creation
Highly organized and able to handle multiple projects and deadlines
Able to communicate well and build rapport quickly with students, faculty and staff
Able to produce reports and complete work within deadlines
Strong initiative to solve problems
Proficiencies across all video-editing platforms
A diverse portfolio reflecting sophistication in concept development, production, strategy, and general artistry
Experience developing recruiting campaigns and working across mediums
Advertised Physical Requirements:
Must be able to climb, crouch, pull, push, reach, engage in repetitive motions, grasp, move, feel, touch, speak, including expressing oneself or exchanging information with others, hear, including receiving detailed information orally or making fine discriminations in sound and see including color, depth perception or clarity.
Experience working in division I college athletics
4+ years’ experience designing in a brand or agency environment (preferably in athletics)
Experience managing teams & project management calendars
Supervision: Student workers and subcontracted employees
Special Instructions: If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit https://hr.ou.edu/Policies-Handbooks/TB-Testing.
Diversity Statement The University of Oklahoma is committed to achieving a diverse, equitable, and inclusive university community by embracing each person’s unique contributions, background, and perspectives. The University recognizes that fostering an inclusive environment for all, with particular attention to the needs of historically marginalized populations, is vital to the pursuit of excellence in all aspects of our institutional mission. This enhances the OU experience for all students, faculty and staff, and for the communities that we engage.
Internal Number: 211898
About University of Oklahoma Athletics Department
The University of Oklahoma is a Division I institution and is a member of the Big 12 Conference. There are approximately 550 student-athletes in 23 intercollegiate athletic programs. The mission of the Oklahoma Athletics Department is to inspire champions today and prepare leaders for tomorrow by providing an excellent environment to enable student-athletes to achieve their highest academic, athletic and personal aspirations.