The Director of Marketing and Game Operations is responsible for promoting Bobcat Athletics and generating revenue through marketing, corporate sponsorships, licensing, multi-media rights, and ticket sales. The position requires initiation and execution of targeted multi-platform marketing campaigns with a focus on optimizing communications with consumer audiences while acquiring/retaining consumers with a goal of increasing game day attendance.
Bachelor’s degree in Sport Administration, Business, Marketing, Communications or a related field, or an equivalent combination of education and/or experience.
Significant experience in digital and event marketing in collegiate athletics, professional sports or a related field with proven experience in achieving business-related goals.
Proven brand building skills, and creative thought process.
Experience with multi-channel marketing, including web, social, mobile and e-mail marketing campaigns.
Demonstrated proven knowledge of web analytics such as SEO, Google Analytics, AdWords.
Experience working with email marketing platforms and knowledge of tracking effective analytics.
Employer will assist with relocation costs.
Internal Number: STAFF - VA - 21298
About Montana State University
Montana State University, the state's land-grant institution, educates students, creates knowledge and art, and serves communities by integrating learning, discovery and engagement.
Montana State University is as remarkable as its setting. Created as a land-grant institution, it is a welcoming, adventurous community of students, faculty and staff distinguished by its commitment to address the world's greatest challenges. The university energizes individuals to discover and pursue their aspirations. It inspires people to engage with with the university to improve the human prospect through excellence in education, research, creativity and civic responsibility.