The Assistant Director of Digital Media is charged with the execution of Miami Athletics’ digital media strategy for external use. This strategy includes but is not limited social media, graphic design, gameday scripts, videoboard content and photography. This position will work with overall strategy and marketing plans to determine how the digital media components can assist in generating revenue for the department. The Assistant Director of Digital Media will be out of Athletic Communications and Marketing, as well as work with other internal and external departments, coaches, student-athletes, alumni and administrators to use the digital platform to positively portray Miami Athletics and the mission of Graduating Champions.
This position specifically supports the mission of the University and the Department of Intercollegiate Athletics by assisting in institutional compliance with NCAA and Conference rules and regulations.
• Responsible for developing a social media strategy that primarily focuses on ticketed sports and generating revenue for the department and speaks to the holistic fan base with creative content that is engaging and positively promotes Miami Athletics. • Create digital graphics for social media, videoboard, email campaigns, etc. that drive revenue and engagement with the fan base and that are aesthetically appealing, while clearly communicating the primary message and are appropriate for the desired digital platform. • Responsible for creating the gameday scripts and videoboard content for ticketed sports that focus on fan engagement, fan safety, highlight Miami University as a whole and promotes the Miami Athletics’ brand on gameday. This position will also oversee Athletic Communications and Marketing interns with the production of scripts for non-ticketed sports. • Manage all photo and video shoots with student-athletes, coaches, etc. with the goal of gaining captivating imagery to be used in the future on digital platforms. • Work closely with the Athletic Communications and Marketing staff to ensure that the digital media strategy supports the overall marketing strategy, goals and mission of the department.
• Bachelor's Degree • Excellent written and verbal skills • Prior experience working in Adobe Creative Suite
• Minimum one-three years’ experience at an NCAA Division I institution or conference or in professional sports. • Prior experience working with student interns • Experience with script writing and Daktronics software
Internal Number: 496797
About Miami University
Affiliation: Public university of OhioPhilosophy: Miami is a residential university with a focus on teaching undergraduates. A liberal education core complements the more specialized studies of the majors.Established: 1809; named for the Miami Indian Tribe that inhabited the area now known as the Miami Valley Region of OhioLocations: Main campus in Oxford, Ohio (35 miles north of Cincinnati); regional locations in Hamilton, Middletown, and West Chester, Ohio; European Center in LuxembourgEnrollment: 14,872 undergraduates and 2,395 graduate students on the Oxford campus; 3,680 undergraduates on the Hamilton campus; 2,271 undergraduates on the Middletown campus; 205 graduate students at the Voice of America Learning Center (based on Fall 2010 enrollment)
Miami University, an EO/AA employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami does not permit, and takes action to prevent, harassment, discrimination and retaliation. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Annual Security and Fire Safety Report may be found a...t: http://www.MiamiOH.edu/campus-safety/annual-report/index.html. Criminal background check required. All campuses are smoke- and tobacco free.