Operations, Operations - Marketing/Promotions, Operations - Sports Information
4 Year Degree
The Assistant Director of Athletic Communications will be responsible for assisting in all publicity aspects surrounding the University of Michigan’s nationally acclaimed intercollegiate athletic program, serving as a media liaison between the athletic department and local and national media representatives and executing key external communications initiatives through a large and diverse team of professionals. The Assistant Director will advise and direct operations for administrative areas such as game day staffing, internship programs, special events and projects in support of 29 teams while being directly responsible for all communications initiatives for men’s ice hockey and men’s tennis. Assignments can change in the future. The Assistant Director will work collaboratively with key department and University contacts as well as conference and national influencers to maximize impact and engagement on behalf of the University.
Proactively communicate and solicit national media coverage for events and feature stories on Michigan athletes, teams, and other department milestones/accomplishments of interest.
Direct game coverage for men’s ice hockey and tennis, and assist in-game and other coverage for additional sports. Supervise and coordinate game day communications operations and supervision of game day staff in press areas for selected sports.
Communicate proactively and effectively with athletes, coaches, administrators, other athletic department constituencies and University constituents to inform and educate on effective methods of media interaction.
Develop and maintain positive working relationships with local, regional and national media covering U-M Athletics.
Directly responsible for maintenance of current and historical team information (rosters, statistics, records, photos, videos) in men’s ice hockey and tennis, including proper naming and metadata assignments.
Write and edit various department communication materials, record books, student-athlete bios; postseason publications, press releases (previews, recaps, advisories), feature stories, game notes and daily sport-specific content for the department's website.
Write, edit, and design professional online and printed information guides for several sports as well as printed game programs, special event publications and press releases. Assistant editor of department publications.
Contribute to a dynamic department website, which is an important source of information regarding the University of Michigan Athletics. (www.MGoBlue.com).
Team travel with selected sports as directed.
Promote student-athletes for various national and conference awards.
Cross-Functional Utilization of Multimedia, Digital, New and Social Media Strategies
Assist in department's social media communication efforts while directing certain executions for men’s ice hockey and tennis; collaborate with sport programs and external relations partners on strategy, objectives, goals, maintenance and posting of content.
Become an early adopter of initiatives led by other administrative areas to provide excellent customer service.
Maintain statistics, facilitate player interviews, and initiate proactive social and emerging media coverage and coordinating multimedia initiatives in coordination with the creative team.
Actively refines and evolves with emergent technologies (hardware and software) in the promotion of department programs.
Collaborate with Big Ten Conference and Big Ten Networks to ensure mutually beneficial relationships.
Direct and advise assigned staff in one or more administrative operational areas as game day staffing, internship programs, special events and projects in support of 29 teams.
Champion department initiatives and drive enthusiasm and professionalism among a large and diverse staff with complimentary skill sets and experiences.
Provide exemplary customer service to internal and external constituencies.
Accept and carry out other duties as assigned.
Bachelor’s degree in sport management, communications, sport marketing, journalism or related field.
3-7 years of relevant work experience in collegiate athletic communications or equivalent experience in non-athletic communications with a demonstrated capability to perform all job functions.
Proven success in operating within large, complex organizations and to relate with and understand constituents outside the immediate department.
Outstanding organizational, communication, writing and interpersonal skills in a fast-paced environment.
In-depth knowledge of the digital and social landscapes; must be active in social media.
Confidence and familiarity working with graphic design technologies (Illustrator, InDesign, Photoshop).
Confidence and familiarity working with web technologies, including basic HTML and CMS tools.
Advanced and demonstrated knowledge of in-game statistical programs (Stat Crew/ Genius) is essential. Candidate must demonstrate in-game inputting capability for selected sports and thorough knowledge of sport rule books.
Demonstrated ability to manage multiple projects simultaneously along with difficult timelines.
Proven ability to learn quickly, work efficiently in a fast-paced environment and to skillfully distill/synthesize emerging information to senior-level staff.
High level of personal integrity and ethics.
Ability to work as a member of a high performing team.
Ability to work independently and to exercise judgment and discretion.
Ability to work extended stretches, both within a day and over several consecutive days.
Ability to manage time and balance consistent regular office hours with special schedules is imperative.
Graphic design and/or multimedia storytelling and editing experience (Premier, Photoshop, mobile solutions).
Passion for intercollegiate athletics and an intuitive sense of trends in the marketplace.
Exceptional interpersonal skills with a high level of energy, charisma, enthusiasm, creativity and to be professional, yet able to have fun in the workplace.
Experience leading staff as a direct supervisor.
Demonstrated experience in performing job duties that require strenuous physical activity, including the climbing of steps and moving of heavy boxes and equipment.
How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 178094
About University of Michigan Athletic Department
The University of Michigan athletics date back to 1866 when baseball became the school’s first varsity athletic team. Now, 150 years later, the athletic department fully supports 31 varsity athletic teams and annually ranks among the premiere collegiate athletic programs in the nation, both on the competition field and in the classroom.
The Wolverines have accumulated 52 national team titles along the way, with ice hockey and men’s swimming and diving claiming more national championships in their respective sports than any other Division I program. In 2001, the field hockey team won Michigan’s first women’s NCAA title, followed four years later by softball who claimed the first Women’s College World Series title east of the Mississippi in 2005.
At the Big Ten Conference level, Michigan is far and away the preeminent athletic program. Upon the conclusion of the 2007-08 academic year, the Wolverines claimed a Big Ten record 343 conference team titles, 117 more than their closest competitor. One of the original member institutions from 1896, Michigan teams have won more Big Ten titles than any other conference member in nine sports: baseball (35), football (42), women’s gymnas...tics (16), women’s rowing (4), softball (12), men’s swimming and diving (33), women’s swimming and diving (14), men’s tennis (36) and men’s track and field (57).
Dynasties have been developed over the years in sports such as football who boasts more all-time victories, and the highest winning percentage, in the history of collegiate football. The Michigan women’s gymnastics team has won 15 Big Ten titles in the last 17 years. The women’s swimming and diving team, who won a record 11 consecutive conference titles from 1987-1998, and women’s gymnastics also claim more total championships (14) than any other women’s program – in any sport – in the history of the conference.
Academically, Michigan is just as proud of its 71 student-athletes who have combined for 96 Academic All-America honors, including fullback Dick Balzhiser who was initiated into the Academic All-America Hall of Fame in 2002.
Our website – MGoBlue.com – is one of the most unique and heavily visited collegiate sites in the world.