Under general supervision, the Multi Media and Video Coordinator works independently to support Athletics’ mission and scope in the areas of marketing and branding, print and electronic publications, video production, special projects/events, and media relations. The Athletics Multi Media and Video Coordinator assists management with marketing content and branding for internal and external communications.Additionally, this position will focus on the video aspects of marketing and will be responsible for producing or acquiring video content for Gopoly.com, official social media platforms, video board content for assigned programs, and local news outlets; loading creative content to website and social media outlets; assisting in the content creation for courtside tables in Mott Athletic Center; managing video on gopoly.com; and supervising interns that will be assigned to assist with video content creation. The incumbent must have thorough knowledge of the program and applicable communications techniques, be able to work fairly autonomously, and exercise sound judgement and discretion in the completion of assignments and projects. The work involves daily contact with Athletics staff, students, sponsors and the public.Communications and Creative Development •Produce digital copy of electronically based communications for targeted internal and external audiences; collaborate with designers, photographers, staff and students, and others on the theme, design, content of print, electronic and web-based publications to maximize impact; participate in the ongoing management of electronic content for traditional and new media platforms; and develop, research, and position stories including conducting interviews and creating story content and layout.•In collaboration with the Public Affairs/ Communication Specialist III, make decisions and provide support related to project management and creative fulfillment for projects; develop and create storyboards; and edit a broad range of digital communications materials.•Develop and maintain digital communications archives for the Athletics Department.•Participate in weekly content development meeting with Marketing/Branding, Communications and Social Media departments.•Produce exciting pumper/hype videos, game highlight packages and recruiting content for various formats, including video boards, social media, website, and television.•Assist with the creation and effective execution of overall multimedia and video production strategy across all aspects of the athletics department.•Responsible for supervision of all operational and in-game production for all streamed sports.•Oversight of video board production and the implementation of on-demand content.•Assist with training of staff and camera operators.•Responsible for providing effective video production guidance to special events, as needed.•Assist in training and lead work direction of video production interns.Public Relations•Promote and publicize institutional activities and programs to the campus and the public.•Capitalize on digital communications opportunities by identifying trending athletics and higher education topics; and determine strategic placement of information on traditional and new media platforms.•Prepare and disseminate visual information for Athletics purposes.•Assist in the coordination of media briefings.•Work with Cal Poly Athletics teams and programs to tell the story of our student athletes through narratives, features, and in-depth interviews.•In collaboration with Public Affairs/Communication Specialist III, make decisions and commitments related to internal and external communications and content for magazine stories; post content to the Athletics website via iModules or other CRM; and interface with film and video agencies.
Working knowledge of ability to apply standard theories, practices, principles, current techniques and methods related to digital communications; ability to research and identify communication needs to target audiences; thorough knowledge of digital communication techniques, vehicles and formats; ability to effectively use digital technology to achieve communication goals.
Working knowledge of applicable laws pertaining to written and electronic materials and news media, including libel/slander, copyright and privacy.
Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events.
Ability to build and manage more sophisticated media contacts.
Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Ability to analyze and select pertinent facts and integrate them into communication vehicles.
Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
Ability to apply appropriate statistical techniques and methods to research or sports information.
Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems.
Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in and outside the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
Excellent communication skills; ability to effectively communicate information in a clear and understandable manner, both verbally and in writing.
Thorough knowledge of English grammar, spelling and punctuation.
Ability to interpret, communicate and apply policies and procedures.
Demonstrated ability to maintain a high degree of confidentiality.
Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
Ability to train and provide lead work direction.
Excellent computer skills and proficiency with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.
Knowledge of AP style, web page-development software, photo and web-video editing, desktop publishing, photography, social media experience.
Working knowledge of or ability to quickly learn University infrastructure, policies and procedures.
Experience producing marketing video including knowledge of digital video camera operation, encoding software and hardware.
Experience in video production including planning, lighting, framing, audio acquisition, editing, encoding and other elements.
Knowledge of mixing and editing video and audio for broadcast output.
Substantial experience working in non-linear video editing (either AVID Media Composer or Final cut Pro.).
Knowledge of graphic software programs like Adobe Photoshop and AfterEffects.
Knowledge and experience working with digital archives and archival processes.
Experience within collegiate or professional athletics.
Demonstrated skills in an institutional/educational environment utilizing a customer-oriented and service-centered attitude.
Cal Poly is a state university with over 18,000 students. The University has a distinctive mission and is best known for its polytechnic programs. It also offers comprehensive curricula in the arts and sciences. One of the 23 campuses of The California State University, Cal Poly has built a solid reputation on its learn-by-doing approach to the preparation of undergraduate and graduate students fo...r careers in applied technical and professional fields. The University is organized into six colleges: Agriculture, Food & Environmental Sciences; Architecture and Environmental Design; Business; Engineering; Liberal Arts; and Science and Mathematics. Nearly two-thirds of the University's students major in agriculture, architecture and environmental esign, business, or engineering. Student quality is high, with applications significantly exceeding admissions. Cal Poly is located in San Luis Obispo, a city of 42,000 located twelve miles from the Pacific Ocean and midway between San Francisco and Los Angeles on California's scenic central coast. University families live in San Luis Obispo and nearby communities both on the coast and inland. Excellent recreational facilities are available, and the area has an outstanding climate, with an average daily maximum temperature of 62.2 in January, 77.0 in August, and an annual average of 70.2.
CAL POLY ATHLETICS
Cal Poly operates its athletic program with integrity and in full compliance with institutional, conference and NCAA guidelines. Cal Poly sponsors 21 sports at the NCAA Division I level. All sports compete in the Big West Conference except Football (Big Sky Conference) Wrestling(Pac-12), and Men's and Women's Swimming (Mountain Pacific Sports Federation).
Men's NCAA Division I sports programs include: football, basketball, baseball, cross country, golf, swimming and diving, tennis, outdoor track and field, soccer, and wrestling.
Women's NCAA Division I sports programs include: basketball, volleyball, soccer, softball, cross country, indoor track and field, outdoor track and field, swimming and diving, tennis, golf and beach volleyball.