The Assistant Athletic Director for Strategic Communications reports to the Associate Director of Athletics for Media Relations. This position will manage and set the direction for our strategic communication and digital efforts. Utilizes knowledge, skills and drive to increase our fan engagement and revenue generating initiatives through creating video and graphic content, compelling stories, marketing and promotional pieces, all while adhering to the brand of University of San Diego athletic programs. Assigned to specific sports by the Associate Director in consultation with the Senior Associate Director of Athletics for External Affairs and provides home game coverage for assigned sports and travel to selected away contests.
Successful candidates must have the ability to:
Provide leadership in communications and oversight of digital strategy and social media initiatives; collaborate with the Assistant AD for Marketing and Promotions.
Develop innovative ways to advance the department by engaging fans and recruits in a compelling and unique way.
To tell USD Athletics story to reach local, regional and national levels.
Complement and support the revenue generation team (marketing, sales and development units) by participating to set the direction of a comprehensive annual marketing campaign.
Develop, recommend and implement marketing initiatives designed to increase brand awareness.
Serve as department liaison with print and electronic media organizations.
Hire game day staff, issue media credentials, and oversee press box/row operations at all home events.
Travel with sports to away contests in order to provide fan engagement and media coverage.
Cover home competitions as well as construct and maintain information on team, coach and player files. Maintain files on athletic department history (including photos, team statistics and records) and administrative data including information on website.
Post all local, WCC, NCAA and national post-game results plus other press releases to all media outlets.
The University of San Diego is a Roman Catholic institution committed to advancing academic excellence, expanding liberal and professional knowledge, creating a diverse and inclusive community and preparing leaders dedicated to ethical conduct and compassionate service. Located on 180 acres overlooking San Diego’s Mission Bay, USD enrolls over 8,000 undergraduate and graduate students in seven col...leges and schools – the College of Arts and Sciences, the School of Business Administration, the Shiley-Marcos School of Engineering, the Hahn School of Nursing and Health Science, the Joan B. Kroc School of Peace Studies, the School of Law, and the School of Leadership and Education Sciences. The University of San Diego seeks gender, cultural and ethnic diversity in its administration, faculty, staff and student populations. USD has a 17 Division I NCAA sports, including FCS football.