Washington Athletics aims to inspire champions on the field and in the classroom. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. With over 650 student-athletes competing throughout UW's 22 sports programs, the department of Intercollegiate Athletics is committed to a leading-edge student-athlete experience, and offering student-athletes the ability to compete for NCAA, IRA, and Pac-12 championships while working toward a degree from one of the world's leading public research universities.
The Assistant Director of Digital Strategy will assist in the ideation and execution of web design, graphic design, video production, social media and other digital and online projects towards the goal of generating incremental revenue and enhancing fan engagement and affinity.
Oversee ICA’s digital and multi-media library.
Conduct or oversee the development and production of editorial content and strategies that serve to advance the UW Athletics brand and achieve public relations objectives.
Social media: Develop, plan and implement creative brand awareness and publicity efforts for the department and its 22 sport programs. Serve as the department’s primary contact for all social and emerging media channels and develop, execute and manage all online marketing strategies in conjunction with the marketing team. Participate in web strategy development. Experiment with new and alternative ways to leverage social and emerging media toward generating value for the department of athletics. Monitor trends in emerging media and appropriately apply that knowledge toward the department’s increased value through usage of social and emerging media. Strategize with and educate athletics staff members and sport contacts on incorporating relevant social media techniques into their culture and into all of their marketing and promotional efforts. Measure the impact of social media on the overall marketing efforts. Work to coordinate editorial production efforts throughout the department and individual sport programs to achieve consistency and resource efficiency. Maintain a high level of professionalism and composure in creating social media content and interacting with followers of the department’s social media properties. Assist in the production of graphical elements.
Digital and Multi-media: Locate, negotiate and pursue content and manage the department’s extended web presence including the UW Athletics’ YouTube site, blogs etc. Develop, manage and maintain the department's digital photography needs and archives, this includes scheduling the ICA’s preferred photographer, Red Box Pictures, at allocated Husky sporting events. Execute online revenue-generating projects through digital campaigns. Assist in the creation of custom microsites and web experiences that promote UW Athletics events or strategic initiatives.
Supervise a team of student interns who will assist with execution of the social media strategy.
Requirements: Bachelor’s degree in communications or related field and two years of experience in sports marketing, promotion and/or web development. Experience in video, social media tools and techniques, experience in marketing (traditional, new media, guerilla and ‘word of mouth’), marketing strategy, press and analyst relations, business development, technology, operations, sales, financial and quantitative analysis and project management strongly desired.
Some travel and weekend hours required. Deadlines and events may also require this position to work irregular work weeks.
Desired: Deep and developed knowledge of college athletics, the University of Washington and NCAA regulations. A knowledge of and passion for social media.
FOR COMPLETE DETAILS AND TO APPLY, please visit the UW Hires employment at www.washington.edu/jobs and apply to Req #157655.
Internal Number: 157655
About University of Washington Athletics
TO BE CONSIDERED FOR THIS POSITION, please apply through the University of Washington UW Hires employment website at: https://hr.uw.edu/jobs/