Develops and implements a broad-based communications plan to support the SCGA’s business goals and objectives. Manages the editorial direction and develops supporting content for various SCGA communications vehicles. Serves as a brand ambassador, ensuring proper messaging and adherence to AP style, as well as to the SCGA’s branding standards.
ESSENTIAL DUTIES AND RESPONSIBILITIES: •Manages broadband communications activities: -Develops and manages external communications, including media relations and issues management -Creates and executes internal communications program for board, staff and volunteers. -Serves as media relations contact for SCGA Championships and other initiatives -Develops and manages SCGA photos and editorial archives. -Provides strategic communications oversight to other SCGA departments. •Manages the editorial agenda and design for digital communication vehicles including all newsletters, scga.org and foremagazine.com, including: -Manages freelance writers for blogs, features, profiles and other stories. -Maintains story assignment matrix and editorial calendar -Monitors effectiveness and analyzes data to continue to enhance effectiveness -Comfortable working with a CRM platform, CMS system and mass email client •Manages the SCGA’s primary print publication, FORE Magazine, a quarterly golf and lifestyle magazine. Responsibilities include: -Manages all editorial content -Plans editorial agendas and manages freelance writers, photographers and designer -Manages all associated vendor relationships (e.g., designer, printer, digital company, etc.). •Oversees the SCGA’s strong, visible social media presence •Provides general oversight and works closely with the SCGA Junior Golf Foundation and communications manager to oversee all collateral, including digital and print material, as well as advise on a general communications and marketing strategy •Manages community relations program and supports the Association’s governmental affairs efforts -Manages a number of community-based partnerships and events •Works closely with assistant director of marketing to develop and execute content marketing strategies and initiatives -Includes editorial support of sponsorship and partnership contracts •Supervises the department’s communications manager, and provides guidance for Association’s intern •Handles and performs special projects and other duties as may be assigned by the Director of Communications and Marketing.
To perform the job successfully, the Assistant Director of Communications must demonstrate the following competencies: performs multi-tasks under pressure; adheres to time deadlines; analyzes and processes complex and diverse information; identifies and resolves problems in a timely manner; listens to others and solves conflicts; develops and maintains strong professional relationships with others; integrates diverse viewpoints and opinions working with staff, volunteers and industry stakeholders; speaks clearly and persuasively and demonstrates group presentation skills; conveys a professional demeanor; builds morale and teamwork; adapts well to changes in the work environment and implements effective changes to improve results; looks for ways to improve and promote quality and increase productivity; manages and develops employees’ skills and work habits; works within approved budgets; develops strategies to help achieve SCGA’s communication and marketing objectives; prioritizes and plans work activities; demonstrates accuracy and thoroughness; and meets productivity and quality standards of the Communications & Marketing Department.
Education and Experience:
Bachelor’s degree (B.A.) in Journalism, Communications, Public Relations or English from a four-year college or university, and 5-7 years of relevant experience in managing editorial; or an equivalent combination of education and significant experience with editorial are required. Must have experience with cameras and photo editing.
To perform this job successfully, an individual must have experience in using computers and be proficient in using word processing, spreadsheet, and database or contact management software, including Microsoft applications, e.g., Excel, Word, PowerPoint, Outlook, and other Windows software. Must also be proficient in using design and publishing software programs, e.g., Adobe Photoshop, InDesign or Adobe Illustrator.
Requires ability to operate a car safely, and must have a valid driver’s license and provide proof of insurability. The job requires some travel as necessary (both by car and airplane) with overnight stays.
The Southern California Golf Association, one of the nation’s oldest and largest regional golf associations, has established itself as the trusted resource for Southland golfers, whether they are casual or devoted players.
In addition to providing a host of member services, including access and preferred pricing at some of the area’s top courses, the SCGA administers the USGA Handicap System an...d conducts major amateur golf tournaments in the region.
Employing some of the most highly skilled golf administrators in the country, the SCGA provides its members with tools and insider information to enhance their enjoyment of the game – from updating Handicap Indexes to identifying new courses for them to play. The SCGA also provides news and information on issues affecting golfers, provides Rules of Golf education, measures courses and provides USGA Course and Slope Ratings, and sponsors education of youth through golf.